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SCIENCE STUDIES EVENTS
ENDING THE DEATH MARCH
Alan Cooper
April 1, 2005
Friday, 4:00pm-5:30pm
BA (Close/Hipp), Room 005
Software construction experts agree: Your software project has a 50 percent
chance of failure. The other 50 percent suffer what is commonly known as a
"Death March" where the project can only be completed on schedule by
jettisoning half of the functionality, most of the flexibility, and all of
the user friendliness. What's more, the programmers are exhausted, the
managers are frustrated, and the users are reduced to quiet weeping. In
Alan Cooper's latest talk, he will show how executives can take control of
their technical efforts and vanquish the Death March. As usual, his
comments will provide you with insights and techniques that are as
effective as they are unexpected.
Alan Cooper is the founder of Cooper, a Palo Alto-based consulting firm
specializing in the design of interactive products. Cooper is the father of
Visual Basic and the author of About Face: The Essentials of User
Interface Design, About Face 2.0: The Essentials of Interaction
Design, and The Inmates Are Running the Asylum: Why High-Tech
Products Drive Us Crazy and How to Restore the Sanity. In 1994, Bill
Gates presented Cooper with the Windows Pioneer Award for his invention of
the visual programming concept behind Visual Basic, and in 1998 he received
the prestigious Software Visionary Award from the Software Developer's
Forum.
This is the Upsilon Pi Epsilon Keynote Address for the UPE Honor Society
for the Computing Science. This talk is sponsored by the USC Department of
Computer Science and Engineering, and the USC Philosophy Department.
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